I worked as a Copywriter for Target from 2022-2025. 

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While there, I wrote customer-focused marketing copy for high-visibility retail categories including toys, electronics, sporting goods, and entertainment. I also partnered with teams of ​ designers, art directors, merchandisers, and SEO specialists to shape and support digital campaigns on web, email and app. 

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In addition to my assigned category work, I contributed copy to culturally significant brand moments such as Pride, Black History Month, and Latino Heritage Month (in English and Spanish). I wrote for ​special initiatives, too, including the first iteration and launch of the AI Toy Finder during the 2024 holiday season. 

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All combined, my copy work contributed to thousands of website visits, clicks, and sales, helping generate millions in revenue.